Digital Out of Home Screen Benefits For Retailers

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digital out of home screen

The rise of the digital out of home screen (DOOH) has been attributed to a number of factors, including increased focus on business intelligence, increased media owners’ investments in the technology, and growing competitiveness in the market. The digital out of home screen is a unique communication channel, reaching consumers with unprecedented frequency, since they’re often on the move. An increasing number of organizations are leading the charge to standardize measurement of outdoor media to remove the costs associated with evaluating the effectiveness of this medium. Click here – espritdigital.com

Here Are Some Of The Most Important Benefits To Dooh Advertising

The rise of digital out of home advertising has given retailers a new way to grow their in-store network and deepen their customer relationships. By leveraging customer data, they can create more relevant ads that drive higher average purchase values. These screens have the potential to significantly increase brand value and drive increased conversion rates. With the growing popularity of the digital out of home screen, retailers are rapidly expanding their in-store networks. However, if you’re not a leading player, don’t worry.

While the overall number of DOOH screens has nearly doubled in the last four years, only a small fraction of advertisers have utilized the medium to its full potential. However, smart brands are taking advantage of its flexibility and contextual targeting to reach consumers where they are most likely to be. Brands such as Burger King have been running ads for decades, informing consumers where their nearest branch is. 77% of consumers want to see relevant ads, which makes digital out of home screens an ideal option for advertisers.

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